TITIKA, founded in 2009 in Toronto, Canada has partnered with rising star Chase Tang - a Mental Health Advocate and Asian Canadian Actor.

The branding and marketing message for TITIKA centers around empowering and inspiring women through storytelling and a feeling of belonging. The apparel is suitable for both health and comfort in an office setting as the company believes consumers "want activewear with a less sporty appearance."

Eileen Zhang [RIGHT], Founder & Creative Director

The latest campaign according to the website is "Life is a song, define your rhythm."

Melody Shang [CENTER], Global Marketing Officer

TITIKA plans to invest heavily in digital marketing to drive online sales. The company currently has offices in Toronto, San Francisco, Hong Kong and China.