Newsletter

Queens Vogue

Highly anticipated by both Queen’s University students and the Kingston community, Vogue Charity Fashion Show is an annual performing arts show produced and executed entirely by students at Queen’s University. 25 years in the making, VCFS is one of the largest student run fashion shows in all of Canada and has become the largest student run club on campus. Comprised of over 100 talented and passionate dancers, models, choreographers, student designers, musicians, artists, and a dedicated executive committee, VCFS unites the student body to give back to our community through charity and creativity. Along with donating over $600,000 to over a dozen charities since its inception, VCFS has developed a tight-knit community of club members, alumni, and supporters, all of whom are instrumental in helping us achieve our fundraising goals. Artem Terrae This year’s theme celebrates the innate beauty of the world around us with an emphasis on the importance of protecting and sustaining that which sustains us. As human beings, we draw our life, power, and inspiration from the natural world. All things begin in the same way, rising from and eventually returning to the Earth. This year’s theme celebrates the innate beauty of the world around us with an emphasis on the importance of protecting and sustaining that which sustains us. The Earth offers creativity in its most raw and pure form through its landscapes. In turn, we as human beings move through each stage of our lives learning and building off of the environments around us, growing and changing with each passing day. Artem Terrae, the art of the Earth, brings Vogue back to the very roots of all art through its focus on the greatest masterpieces of all and how the artist in each of us utilizes this life force. TITIKA as an honored contributor TITIKA appreciates and supports the empowering creativity and charity effort VCFS has been dedicated to. This year we are honored to sponsor the charity show with our craft clothing. We welcome our TITIKA community to join us in this year’s VCFS charity fashion show to raise sustaining awareness and real donation to help the community. Show Details March 3rd-5th, 2022 at 7pmKingston Grand Theatre In-person and livestream TICKETS AVAILABLE HERE OFFICIAL WEBSITE

TITIKA Design Competition 2021｜Crossing Cultural Differences with Hope and Art

TITIKA Design Competition 2021｜Crossing Cultural Differences with Hope and Art The Titika Design Challenge is a competition between fashion designers from Canada and China. When we initiated the competition a year ago, we faced several major challenges: a world in during pandemic and near economic collapse; and two countries with different languages and cultures. However, there were also a few things that motivated us to start it. They’ve made the competition extra meaningful: a theme of "hope" that conveys universal optimism; and, most importantly, artistic creativity and design excellence that transcends cultural differences.With the joint planning of multiple fashion colleges and institutions across Canada and China, we received several submissions from leading design schools in both countries for six months. Among them, there were 12 excellent finalists. Five winners were selected by a panel of professional judges from the Canadian fashion industry. Winner of the Best Creativity Award: Sheetal Mahar from Fanshawe College, Canada Winner of the Best Technology Award: Meng Li from George Brown College, Canada Two runners up Zerui Yang from Minzu University of China and Ramak Dargahi from George Brown College, Canada And finally, the grand prize winner of the Titika Challenge: Sheila Zeferino "Hope is Power" from Seneca College, Canada. In addition to congratulating the winners, we would like to express our gratitude to the professional judges for their great contributions to the competition. Thanks to Elise Gasbarrino, Editor In Chief of Style Canada. Berta Pavlov, Professor of Fashion Patternmaking at George Brown College, one of Canada's leading design schools. Iconic Canadian designer Franco Mirabelli And Dr. Constantine Campaniaris, Fashion Communication Professor at George Brown College, Titika's brand consultant and mastermind of this design challenge. Many thanks to the senior judges for their contributions to the event. This concludes the TITIKA Design Challenge. Congratulations again to the finalists and winners and we wish you success in your future careers.

How TITIKA’s Eileen Zhang Has Turned Activewear Into Couture

by Anastasia BarbuzziAnastasia Barbuzzi is the Digital Editor at Style Canada. If you wandered the heart of Toronto’s fashion district on Queen St. West before 2020 happened, then you probably came across TITIKA‘s storefront, which opened in 2012 after its Barrie, Oakville and London brick and mortar locations achieved critical acclaim.That was four years after Eileen Zhang graduated from studying fashion at George Brown College, and at the time, “fashion-forward activewear” was still somewhat of a new concept. Even so, there was something more important to her than breaking into the activewear market at a fast fashion pace, and that was the making of well-constructed, ultra-feminine, runway-ready clothes.Impressively, TITIKA Active Couture is making just as many heads turn online, where the company’s retail presence is now focused. This strategic move by the company has necessitated a closer relationship with the company’s community both in North America and in South East Asia where TITIKA has experienced unprecedented growth since it launched in 2018.Today, TITIKA‘s development as a brand comes as a result of Eileen’s ambitious activewear offerings that are soft yet powerful, stylish yet edgy, functional yet fashionable. In fact, research has proven that the TITIKA customer does not have to sacrifice style for comfort. 2021 marks TITIKA‘s eleventh year in business, as well as Eileen’s eleventh year at the helm as Chief Creative Officer. All along, TITIKA has been a shining example of what a fusion between athleisure fabrics and couture tailoring can create: daily essentials that perform when in motion and fit the body like clingy ready-to-wear items.According to Eileen, leading an increasingly busy life can be complicated and that’s why picking what to wear shouldn’t be. Smart, stylish and functional, TITIKA offers versatility, allowing you to move freely and appear stylishly between the office, the yoga studio and the chicest of rooftop bistros.TITIKA clothing is made out of luxurious, technologically advanced fabrics like Supplex, which provides four-way stretch and Modal, a buttery soft blend incorporated into TITIKA tops. Today, Eileen is just as committed to the quality of TITIKA‘s materials, perfecting her operation and executing her designs.If truth be told, anyone who knows Eileen understands that her working hours go well beyond nine to five to bolster the momentum of TITIKA‘s business, her main supports being “coffee, walking the dog and, if available, sunshine”. Eileen’s footpath into fashion began with her move to Canada from China in 2006 as a young wife and mother. She quickly had to adapt to a new culture and language, whilst, at the same time, trying to make a life for her family and realize her dream of becoming a designer.Once TITIKA took off in North America, Eileen’s design career blossomed. In 2015, she was highlighted as a change maker in the fashion industry by the BBC, and in 2016, she designed sportswear for Madonna’s Hard Candy gym in Toronto.Soon after, she participated in roundtable talks with Prime Minister Justin Trudeau in 2017, all while continuing her relationship with her alma mater through fashion shows and donations.2021 will also commemorate the fourth annual TITIKA 100 Fit Women campaign, which empowers influential women around the world to promote a positive and healthy lifestyle to their online communities.In addition, Eileen will be undertaking two important personal projects throughout the remainder of 2021: an international design competition among fashion schools in Canada and China, as well as a dream she’s hoped to realize for years: Eileen’s Bottega.The Bottega will be a studio dedicated to the nurturing of design through mentoring, consulting and collaborations with other like-minded artists. Maybe the most intriguing aspect of it is the space that young students are about to fill with ideas, shared thoughts and experiences; a place where they will create and receive feedback from Eileen, who began her quest to design stardom in a very similar environment.We can’t wait to watch Eileen’s mentees emerge from the Bottega with newfound sophistication as designers and tools to help embolden them in the future. From there, there will be no limit to their success. ORIGINALLY PUBLISHED by STYLE CANADA | May 15, 2021

Tachi x No Labels

TITIKA has partnered with Tachi and eight of our TITIKA brand ambassadors to welcome our newest member of TITIKA and our first-ever male ambassador. The event was held at TACHI, Canadas first stand-up Sushi restaurant! Tachi is part of the same restaurant group as Sushi Masaki Saito and Shoushin, which specialize in Japanese omakase. Omakase is a form of Japanese dining in which guests leave themselves in the hands of a chef to create and receive a meal that is seasonal and uses only the finest ingredients available. While taking all COVID-19 precautions we were able to join together over a traditional Japanese dining experience in the heart of Toronto, to give thanks to our community, our partners and our new journey within TITIKA. We welcomed Netflix Actor, Chase Tang for partnering with us to be the newest host of our IGTV series “No Labels.” No Labels is our soon to be launched IGTV video series which will be taking place completely remotely via video chat. No Labels was created to empower women; to remove judgement, prejudice, and bring awareness to the raw and unedited side of what we see on social media. We will be hosting women from all over to tell us their successes, their failures, and their everyday struggles to bring awareness to those going through similar situations with zero judgement, normalization of hardships and No Labels. "

TITIKA finds it's first male ambassador by signing Chase Tang

TITIKA, founded in 2009 in Toronto, Canada has partnered with rising star Chase Tang - a Mental Health Advocate and Asian Canadian Actor. The branding and marketing message for TITIKA centers around empowering and inspiring women through storytelling and a feeling of belonging. The apparel is suitable for both health and comfort in an office setting as the company believes consumers "want activewear with a less sporty appearance." Eileen Zhang [RIGHT], Founder & Creative Director The latest campaign according to the website is "Life is a song, define your rhythm." Melody Shang [CENTER], Global Marketing Officer TITIKA plans to invest heavily in digital marketing to drive online sales. The company currently has offices in Toronto, San Francisco, Hong Kong and China.

TITIKA 100 Fit Women 2020

featured participants 2020 is a very special year to all of us. Many of us had to stay home for a long time. From June to August, TITIKA has called on women all over the world to participate TITIKA 100 Fit Women Campaign. We have received hundreds of submissions. Thank you all for staying active and positive! Let's get to know our featured participants here. Kelsey @canadiankelseyOntario, Canada Meet Canadian Kelsey! Her favourite spots are ones you can explore the most! She has been to 25 countries and hopes to get to 30 countries by the age of 30. Melody Rose 文渃琋 @melodyandthespoiledcatsHong Kong Photo: International Commerce Center, West Kowloon, Hong Kong (The tallest architecture in Hong Kong) Hello my name is Melody Rose, and I’m from HK. I am a pole dance instructor and an entrepreneur. In my spare time, I like to play with my cats, explore new vegetarian restaurants, learn random things that will help me develop my business: photography, web development, design, drawing….. etc. My favorite spot in Hong Kong is definitely my Pole studios. There are so many people here working hard chasing their dreams and influence me with their positive energy. It’s a place where Pole dance stars are made and it’s a place where we know dreams can come true. And West Kowloon Park is my second favorite place in Hong Kong. It is animal friendly. I get to chill, relax, think, and have some nice food there. Sade @sademowattMontreal, Quebec, Canada My name is Sade and I am gonna take you guys along to one of my favourite places, which is actually Montreal's landmark. So right now we are at Saint Joseph's Oratory and it's one of my favourite places because it takes me back to my childhood. It also has a such beautiful view especially at sunset, and it is also great for workout because it has tons of stairs and at the top you can mediate if you want to. Even though Montreal has many festivals and events in summer time, bunches of things going on, this is still one of my go-to places. Xixi Chengdu, Sichuan, China Hi I am Xixi, I do workout everyday. Keeping exercise is not just about good health and body shape, but also for spiritual pursuit. Everyone has a great self hidden in their heart. As long as you stay positive and optimistic, there is no ambition you can not reach. Ashley @running_with_ashBoulder, Colorado, United States Hi, my name is Ashley, welcome to Boulder Colorado, let me go show you around a little bit. First stop is Boulder Creek. Where do I want to go next, that's hard, maybe? That's the next stop is. Colorado has pretty sunset, look at it! Pretty sure I convinced you to move here, am I right? See you soon. Chantelle @rhythm.and.beet.collectiveSarnia, Ontario, Canada Hi, my name is Chantelle, As a barre instructor I am overjoyed with being able to inspire women each day to achieve their fitness and wellness goals! I am so lucky to work in an industry where I get to connect with so many wonderful people daily! Getting to do what I love each and everyday makes me so happy and encourages me to want to keep learning and growing to becomes the best version of myself I can be! Vesta Ko @vesta_koHong Kong Photo: New Territories, Hong Kong Job: Instagrammer, certified yoga teacher and co-founder of a bootyband brand called @peachybootyband Lili Zhuji, Zhejiang, China Hi everyone, I am Xibao from Zhuji, China. My biggest hobby is travelling all over the world. Relaxing in nature and different culture is the best rest for my body and mind. TITIKA has been with me during the journeys, and I will continue to explore more.

Newsletter July 2020

What Happened TITIKA Head Office It is a sadden to announce that our MeTime Home Workouts, which started March 23rd, 2020, has ended for the season. Thank you to our TITIKA brand ambassadors that have created over 50 videos, encouraging our followers to stay healthy and active during quarantine. These beautiful ladies showcased the programs versatility with their professions in Yoga, Fitness, Dance and Cooking. Our goal for MeTime was to bring back the joy of spending time with yourself during the times we had to stay at home, with fun and engaging lifestyle videos! Want to be featured? send us your photos in @TITIKAactive to be featured on our social media. Store Reopening @ Oakville in Great Toronto Area! Toronto, Canada The wait is finally over! After many inquiries about the store opening, we are happy to announce that we are ready! Our Oakville store (@ 257 Lakeshore Rd E) in GTA has officially been open since July 23rd. As the health and safety of our employees and customers continue to be our top priority during these unprecedented times, we are giving away free fashion masks. If you are in the area, please make sure you do not miss the great in-store promotion. TITIKA X SUPERBOOKS - Yoga Ceremony Suzhou, China On July 4th, TITIKA brought yoga to Superbooks store in Suzhou. Around 100 participants attended this event combining book club and yoga class. To promote an independent lifestyle to women all around world, TITIKA continues its educational and fun events in each community. TITIKA X Bamboo Yoga Hong Kong On June 26th , 2020, TITIKA was proud to be the sponsor of an outdoor yoga event, Bamboo Yoga. Bamboo Yoga is an outdoor aerial yoga studio, which was founded by Aleksandra Milewicz in 2017. It is a unique concept of aerial yoga that takes place on the beach. You get to practice suspended from bamboo tripods set up over the water. The bamboo poles are incredibly strong, so they can create a stable structure to support you hanging in an aerial hammock while you enjoy the beautiful ocean scene. What Is Happening Worldwide 100 FIT Women all over the world - Continues Introducing our fit women on the road: Ashley Dane Clark My name is Ashley. I was born in Toronto, currently living in Los Angeles. My favorite things to do here are hiking, bike riding and venturing over to the beach. Hazel Hi I’m Hazel from Hong Kong. I built my platform to share about my mental and physical growth through learning to love myself from body confidence, self-care and empowering women. I started lifting heavy because I loved how strong I felt. Lifting for me is so much more than aesthetics. It’s an outlet for me to de-stress, a place where I feel my strongest and most confident. My true, authentic self is devoted to raw happiness. I am always seeking adventure and thrill accompanied by the constant search for the next challenge. This world continually pulls at my chordae tendineae. Morgan Newfoundland has some pretty incredible views. It’s so amazing to be able to practice yoga in this backyard and have this amazing view. I can’t wait to travel to Italy to learn more about their culture and food and the language. My partners family is from Italy and I can’t wait to see where they come from

Simple Breakfast Sandwhich with @chanellegarrow

View this post on Instagram Try this simple to make, quick and easy open faced breakfast egg sandwich. Perfect for pre or post work outs A post shared by TITIKA Active Couture™ (@titikaactive) on Jul 11, 2020 at 6:00am PDT

Newsletter June 2020

What Happened TITIKA is a proud sponsor of LMNTS Outdoor Studio; an innovative method of yoga. LMNTS is a Hot Yoga and Fitness Toronto pop-up event that takes place outdoors in 50 private clear geodesic domes in which temperatures exceed 100 degrees Fahrenheit. Their new concept meets TITIKA’s lifestyle philosophy, “Stay active; Stay connected” while following legislation of COVID-19. Since the lock-down started in Canada, TITIKA has actively interacted with our brand ambassadors for online classes; #METIME which is to encourage everyone to stay connected and active from the comfort of their own homes. Now, that the city is reopening for some businesses and outdoor events, we are happy to collaborate with LMNTS to support their yoga instructors with our new collections. On June 21st, 2020, TITIKA joined AquaX Paddle Board Academy at Chaoyang Park to celebrate International Yoga Day. Students from the academy participated in the two-hour event and upgraded their paddle board yoga techniques with the help of professional yoga instructors. TITIKA’s activewear showed its versatile function for water sports. What is Happening This summer, TITIKA invites all women to join us for 100 Fit Women campaign a campaign that is celebrating inclusion, fitness, adventure and healthy lifestyles. We have received tons of submissions and started sending out our packages to a select amount of participants in celebration. We want to see your favourite spot in your city or your favourite place in the world, tell us all about it! Application details: https://www.titikaactive.ca/pages/100-fit-registration Check out Instagram account to see our beautiful fit ladies! If you are a yoga lover and in the beautify city of Suzhou, don’t miss out this opportunity at Xinguangtiandi store. TITIKA is a title sponsor of Superbooks’ first Yoga Ceremony. Bringing books and yoga together, introducing a calm and healthy lifestyle to the public, Superbooks invites certified yoga instructor Mandy Wang from Shanghai to be their first yoga event VIP.

Newsletter May 2020

What Happened Toronto TITIKA Head Office Donation to Support Local Hospital The coronavirus pandemic has now reached every continent except Antarctica. This year COVID-19 has changed our world in unprecedented ways. We hope you are keeping safe and healthy during these uncertain and challenging times. As promised, we would like to provide you with some updates on TITIKA. There has been an increase in demand for personal protective equipment in Canada and so TITIKA is committed to helping the COVID-19 relief effort in any way we can. As our headquarters is located in Markham, we have donated 250 medical masks to Markham Stouffville Hospital and $1,100 CAD to the Markham Stouffville Hospital Foundation. In addition to posing public health challenges, the outbreak has prompted mass closures of schools and businesses and is straining resources. The Government of Canada is taking strong and quick action to protect our economy, and the health, safety, and jobs of all Canadians during the global COVID-19 outbreak. As communities around the world struggle to cope with COVID-19, front-line workers are facing dire circumstances, unable to practice social distancing and making sure the rest of us are getting our essential needs. Some of the biggest names in the world of business have donated to fund research, pay for personal protective equipment for hospitals, and help victims suffering during the COVID-19 crisis. The CDC recommends that people wear cloth face coverings in public, particularly in areas with high levels of community-based transmission. However, they stress that surgical masks and N-95 respirators should be reserved for medical staff. Locals are banding together to collect masks and other protective equipment as an impending shortage looms. Through this, we hope we have inspired you to do the same, as any help, big or small, matters. Hangzhou TITIKA X NIO, On the Road Event for Earth Day In April, TITIKA China collaborated with NIO Automobile and called on Yoga lovers to join an outdoor yoga event, On the Road. This event is sponsored by TITIKA Active China and NIO Automobile. Participants of this events are yoga trainers and lovers. They enjoyed sunshine in TITIKA's new collection and shared their experiences in yoga and in life. TITIKA Active China actively collaborates with local leading brand and Key Opinion Leaders(KOL) to promote a healthy and active life style. Hong Kong: Reopening of Hong Kong Showroom On May 18th, the TITIKA Hong Kong showroom reopened to the public. After a long lockdown and renovation, we are ready to present TITIKA’s newest collection and classic styles to our customers. If you are tired of online shopping and would like to feel or try on some pieces, please come to the TITIKA showroom at Room L3, 10F, Block3, Camel Print Building, 60 Hoi Yuen Road, Kwun Tong, HK (Tel: 9802 7975 / 2152 1631) What is Happening Toronto Our head office will be announcing a fun and rewarding campaign for travel and fitness lovers. If you have stayed home too long and really want to feel connected, this is something you would love to participate in. Details will be revealed soon. HangZhou TITIKA Pop-up store opening in Hangzhou INTIME Department Store The event started on May 19th and will last for a month. If you are in HangZhou, do not miss out on the chance to try on our newest collection. Location: Xihu InTime Department Store, 98 Yan An Road, Shangcheng District, HangZhou, China Hong Kong TITIKA X ONTHELIST pop-up event TITIKA is collaborating with OnTheList to have a Pop-up store from May 25 to 31, 2020. During the pop-up, TITIKA will be giving out 350 gift sets (each worth $150HKD) to customers on a first come first serve basis. Don’t miss the Flash Sale and to get “last chance to buy” items! Check out to see more: https://www.onthelist.hk/ San Francisco TITIKA San Francisco Showroom is planning to open soon with a great promotion. Stay tuned and follow us on Instagram @titikaactive for the confirmed date.

Newsletter April 2020

What Happened Toronto IWB Event on IWD at City Hall TITIKA was a proud sponsor of the International Women's Day event organized by IWB on March 8. The event was a great success and gave us the opportunity to show our brand vision and products. We are very pleased with the attendees who stopped by our booth and watched the fashion show at the event. Shanghai Shanghai International Fashion Week Year 2020 kicks off in an unusual way, with COVID-19 spreading across the world and the fashion industry facing unprecedented challenges. In order to help brands and designers during the crisis, Shanghai Fashion Week carries on the platform's mission of industry explorers and industry pioneers by making the decision to launch a special edition in a digital way: Tmall Cloud Fashion Week. Shanghai Fashion Week organized an online press conference on Wednesday and unveiled its schedule and lineup for this special edition. From March 24th to 30th more than 150 fashion brands were assembled in the cloud via the Tmall platform. On March 27th, the TITIKA Team joined the innovative event and did a live cloud presentation of our new WISHES Collection. We were proud to present our Canadian designers’ works to international buyers and Chinese audiences. We hope our multi-functional designs give sports fans a new experience. What is Happening MeTime Online Classes To fight against COVID-19, TITIKA partnerships with our wonderful influencers and professional fitness coaches to deliver free online sessions. We have received positive feedbacks from our partners and followers for this! We are looking forward to creating more contents with our influencers in the future! Let’s stay positive! Let’s Stay connected. To be the first one knowing about our coming sessions, please follow us on Instagram and Metime Home Workout page. Coming Event HongKong OnTheList Offline Sales In April, we will collaborate with OnTheList to join in their online and offline sales exhibition together with other high-end brands. OnTheList is a high-end outlet store that has professional marketing team and more than 160,000 members in Hong Kong. It is our pleasure to collaborate with them and to bring in more customers. For our customers, it will be a rare opportunity to purchase our products at discounted prices for a limited number of days. For more details please visit our Hong Kong website. Don’t miss out! The offline sales will be located at the Ground Floor, 6 Duddell St, Central, Hong Kong. Stay Tuned for the dates!

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